The Official Zakta Blog

The Museum of Advertising, a grassroots organization in Cincinnati, Ohio, launched their online presence today.

The Museum of Advertising is intended to offer a uniquely compelling exploration of the ways in which advertising has reflected and shaped American culture, from 19th century postcards to 21st-century media.  The museum also seeks to celebrate Cincinnati’s unique role in the growth, development, and even redefinition of the advertising and marketing industry.   Importantly, we envision much more than just a “physical” place to visit. We also envision an accessible, always-on storytelling lab, anchored to virtual participation and user-contribution. In fact, we hope and expect hundreds of “digital ad curators” will help shape, refine, and contribute the stories and learning we will put on display both online and offline.  (Source: About the Museum of Advertising)

Pete Blackshaw, co-founder of the Museum of Advertising presents the concept in this introductory video:

Zakta is proud to partner with the Museum of Advertising to deliver a platform for “digital curation“.  Using the searching, information organization, sharing and collaboration tools on Zakta, supporters of the Museum of Advertising can now be “digital ad curators”, bringing together the very best advertising information from the Web, in the form of compelling online exhibits.

Here are some excellent exhibits (“Guides”) that have already come together:

• Mad Men:  Mad Men Era
• Super Bowl Commercials:  Cars, Beer and Liquor, Technology, Celebrity Ads, Soft Drinks, Snacks
• Brand Advertising History: Crisco, Ivory Soap, Coca Cola

We invite people to jump in and contribute to these Guides.

You can also create new Guides for including in the Museum of Advertising site.  How can you do this?  Just go to Zakta.com and login.  Explore the Web using Zakta’s search tools, create a new Guide, invite others you know to collaborate with you, and publish it for the world to see and add to.

Join the growing team of digital curators at the Museum of Advertising now!

As always, we value your feedback.  Please let us know what you think.